Rihanna/ Ofcom essay
I agree partially with the decisions Ofcom made regarding the music video S&M, by Rihanna.
Ofcom banned the video because of sexual imagery and controversial content.
Imagery in the music video included shots of Rihanna in a bondage suit, whipping men dressed as press journalists, walking a man (Parez Hilton) on a leash, inducing sexual positions with blowup dolls, and lying on the floor with her hands and feet tied up dressed up in a latex suit.
Several other concepts of the same genre were included in the video, which Ofcom banned after receiving a complaint that the music video was completely unsuitable for daytime viewing.
Ofcom addressed rule 1.3 of the code, which regards suitability of content in such music videos for children under a certain age.
Whilst Ofcom’s reasons for banning the video are justifiable, other factors should be considered.
Channels that show such content are usually adult-only channels, and factors to be considered also include viewer discretion, meaning that an adult viewing such content ought to do so without permitting a child to watch, and parental supervision, meaning that it is the responsibility of the parent to decide if such content is suitable.
Fault could also be laid with Ofcom for banning the music video completely.
Instead, the organization could have insisted the music video be shown later on, at more suitable times.
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